It turns out that we derive more enjoyment from purchasing experiences than physical products and the further in advance we book them the more pleasure we get. So make the most of this human psychology by intelligent upselling with the right message at the right time…
Better website design, personalisation and improved marketing tactics are finally being utilised to orchestrate the counter attack against OTA’s dominance within the hospitality industry.
We have invited Erik from Oaky to write a guest-blog. We have seen a tremendous interest in their product in the last weeks since they went live with their connection to the Mews PMS.
Today’s travellers are accustomed to receiving a more personalised and on-demand experience. They now expect that their accommodation provides are able to provide the services which cater to this.
Hotels are paying the price for inadequate security, and largely further enriching the OTAs in the process. We would like to expose one of their latest endeavors which has raised commission costs by 2% for hotels accepting Virtual Credit Cards.
The point about conversions online, is that they will only happen if you go out of your way not to introduce moments of doubt or data-entry fatigue (“Oh, I have to go and get my passport for this part? Urgh, well, maybe I should just do the booking on…”), just like in real life. The more you treat your online space as if it were a conversation, the more bookings you will receive, and that is also why you should be looking at what your overall conversion is on all of your online channels and learn from where it is perhaps higher
If you’ve visited the Internet lately, it’s not hard to find AdWords ads from Booking.com, Expedia or TripAdvisor. Big spenders! But how can hotels benefit from the Billboard effect that OTA’s provide them with?
When I first started in a commercial role in hotels about 10 years ago, I remember the data-gaps in our knowledge, based on which we had to make serious business decisions. Some of the interesting things I remember that came up from our PMS reports…