Sales

How to Profit from the Consumer Craving for Experiences – Part 1: Upselling

It turns out that we derive more enjoyment from purchasing experiences than physical products and the further in advance we book them the more pleasure we get. So make the most of this human psychology by intelligent upselling with the right message at the right time…

Sales

How Hotels and Hostels can Supercharge Direct Bookings

Better website design, personalisation and improved marketing tactics are finally being utilised to orchestrate the counter attack against OTA’s dominance within the hospitality industry.

Sales

Why Saving the Planet with Free Pizza is the Modern Way of Upselling

We have invited Erik from Oaky to write a guest-blog. We have seen a tremendous interest in their product in the last weeks since they went live with their connection to the Mews PMS.

Sales

How Mews and Oaky are Transforming the Way Hotels Upsell and Serve their Millennial Travellers

Today’s travellers are accustomed to receiving a more personalised and on-demand experience. They now expect that their accommodation provides are able to provide the services which cater to this.

Sales

The Hidden Rising Costs of OTAs

Hotels are paying the price for inadequate security, and largely further enriching the OTAs in the process. We would like to expose one of their latest endeavors which has raised commission costs by 2% for hotels accepting Virtual Credit Cards.

Sales

We Upgraded our Booking Engine. You’d Never Believe What Happened Next…

The point about conversions online, is that they will only happen if you go out of your way not to introduce moments of doubt or data-entry fatigue (“Oh, I have to go and get my passport for this part? Urgh, well, maybe I should just do the booking on…”), just like in real life. The more you treat your online space as if it were a conversation, the more bookings you will receive, and that is also why you should be looking at what your overall conversion is on all of your online channels and learn from where it is perhaps higher

Sales

How Booking.com, Expedia and TripAdvisor are Helping Hotels Drive More Direct Bookings!

If you’ve visited the Internet lately, it’s not hard to find AdWords ads from Booking.com, Expedia or TripAdvisor. Big spenders! But how can hotels benefit from the Billboard effect that OTA’s provide them with?

Sales

7 Ways How Hotels Can Instantly Improve Sales by Cleverly Using their Guest Data

When I first started in a commercial role in hotels about 10 years ago, I remember the data-gaps in our knowledge, based on which we had to make serious business decisions. Some of the interesting things I remember that came up from our PMS reports…